5 things every therapy practice website should include
The simple, often-missed elements that help a nervous first-time client take the step of booking with you.
Ot Ratsaphong
Reaching out to a therapist or coach takes courage. Your website’s job is to make that step feel a little easier. Here are five things I look for on every practitioner site.
1. A headline that speaks to one person
“Holistic wellbeing solutions” says very little. “Calm, practical support for women navigating burnout” tells the right person you’re in the right place.
2. A real photo of you
People are choosing a person, not a service. A warm, natural photo builds trust faster than any paragraph.
3. What a first session looks like
Uncertainty is a big reason people don’t book. Briefly explain what happens: how long it takes, where it happens, and what you’ll talk about.
4. Clear, gentle calls to action
One obvious next step, such as “Book a free 15-minute chat”, repeated at sensible points down the page.
5. Your qualifications, lightly worn
List your training and memberships, but tuck them into your About page instead of leading with them. Lead with how you help.
Want me to check your site against all twelve points on my list? Grab the free checklist or book a call.