For coaches, therapists & heart-led businesses
A website that feels like you, and brings you clients.
I help practitioners build a calm, professional online presence, then grow it with simple systems for booking, email and follow-up. No tech overwhelm. No jargon.
- Plain-English, patient support
- Fixed, upfront quotes
- AU · NZ · UK · USA
New booking
Discovery call · Tue 10am
Hi, I’m Ot 👋
Founder, Ot Studio
A rare mix of skills, working for you:
- Business analyst
- ·
- Coach
- ·
- Hypnotherapist
- ·
- AI systems developer
Sound familiar?
You became a practitioner to help people, not to wrestle with websites.
Tech eats your time
Hours lost to website builders, plugins and settings when you’d rather be with clients.
Admin by email
Endless back-and-forth to book sessions, chase payments and send forms.
Unsure what works
Plenty of advice online, but no clear plan that fits your practice and your life.
You’re in good company. Most of the practitioners I work with came to this work after a whole other career.That life experience is your strength. My job is to make sure it shines online.
How I can help
Everything you need to be found, trusted and booked
Websites that feel like you
A calm, professional website that explains what you do, builds trust and turns visitors into booked clients.
Learn moreOnline booking & payments
Let clients book a session, get reminders and pay — without the back-and-forth emails.
Learn moreEmail marketing & lead magnets
Stay in touch with people who aren't ready to book yet, so they think of you first when they are.
Learn moreGet found on Google
Local SEO and Google Business Profile set-up so people in your area, or your niche, can find you.
Learn moreAI assistants & automation
Friendly, practical AI that answers common questions, drafts content and takes admin off your plate.
Learn moreBusiness growth coaching
One-to-one support to get clear on your offer, your pricing and a marketing rhythm that suits you.
Learn moreHow it works
A gentle, clear process from first chat to launch
- 01
Discovery call
A relaxed 30-minute chat about you, your clients and your goals. Free, with no obligation.
- 02
Clear plan
A simple written plan and a fixed quote, so you know exactly what you’re getting.
- 03
Build together
I do the heavy lifting and check in with you at each step. You’ll never feel lost.
- 04
Launch & grow
We go live, I show you the ropes, and I stay on hand as your practice grows.
Why work with me
I understand your work, and the tech behind it.
I’m Ot. For years I worked as a business analyst, helping organisations turn messy processes into simple systems. Then I trained as a coach and hypnotherapist, so I know first-hand what it takes to build a helping practice.
Today I bring those worlds together, along with my work as an AI systems developer, to give practitioners a web presence that’s warm, professional and quietly clever behind the scenes.
Free checklist
The Calm Website Checklist
for coaches & therapists
- A homepage that speaks to one person
- Booking in two clicks
- Trust signals clients look for
- Getting found on Google locally
- + 8 more…
Not ready to talk yet?
Start with the free 12-point checklist
The 12 things I check first on every coach and therapist website — in plain English, with quick fixes you can make yourself this week.
Get the free checklistFrom the blog
Practical ideas for growing your practice
Your Skills Get You Certified. Your Brand Gets You Booked.
Why coaches, consultants and therapists need a personal brand, how a website supports social media marketing, and how blogging builds credibility and authority.
Do coaches and therapists still need a website in 2026?
Social media, directories, AI search… is a website still worth it for a small practice? Here's my honest answer.
5 things every therapy practice website should include
The simple, often-missed elements that help a nervous first-time client take the step of booking with you.
Questions
Things people often ask
Something else on your mind? Book a call or emailot.ratsaphong@gmail.com.
Not at all, most of my clients aren’t. I handle the techy parts and explain anything you need in plain English. If you can send an email, you can work with me.
Every practice is different, so I give you a fixed quote after our discovery call. There are no surprises and no locked-in monthly platform fees.
Most coaching and therapy websites are live within 3–6 weeks, depending on how quickly we pull the words and photos together. I’ll help with both.
They’re my specialty, but I also help other small and medium businesses that want a professional, friendly presence online. If that’s you, let’s chat.
Yes. I’m based in Canberra, Australia and work with clients across Australia, New Zealand, the UK and the USA. Everything happens over video calls and email.
Let’s have a relaxed chat about your business
A free 30-minute call. No pressure, no jargon — just a clear picture of what would help you most, even if that isn’t me.
Book your free discovery call